For impact, scientific research must reach decision makers
Since 2011, we have worked with academic and NGO collaborators to effectively communicate and increase the impact of our peer-reviewed scientific papers. We have developed a unique communications strategy so that our publications reach a wide audience. Some have been viewed by tens of thousands of readers, enabling our research to effect positive changes in policy and purchasing. For example, publicity around our studies finding flame retardants in children’s products and furniture contributed to these chemicals no longer being used in these products.
Altmetric, a media monitoring service, reported:
- Papers we have helped publicize have scored in the top 5% of all research output.
- Our joint papers on PFAS in drinking water and PFAS in fast-food packaging received the 2nd and 3rd highest scores of any papers published in Environmental Science and Technology Letters.
Our strategy includes selecting research topics with clear and important policy relevance, collaborating with experts from multiple institutions, choosing an optimal release date, and composing a press release in accessible language with a “hook” to attract attention.
Now we want to share our strategy with as many scientists as possible. Below you will find resources and short videos to help you increase the reach of your scientific research.
Science Communication Resources
Resources to help you better communicate your research and effect positive change:
- Our Communications Plan Worksheet walks you through the steps of coordinating with the journal and communications partners, honing important and newsworthy messages, and doing press outreach (PDF).
- Our Press Release Template maps out a good structure for a scientific press release. It models embargo language and gives advice for effective headlines, quotes, and content placement.
- Our Embargo Tip Sheet is a guide for the critical step of setting an embargo date for your publication with the journal. Learn when and who you need to contact, and what to do in case something goes wrong.
Science & Communication Strategy Workshop Talks
Altimetric Scores of Selected Institute Papers
ES&T Letters, 2021
ES&T Letters, 2020
ES&T Letters, 2019
Env. Health, 2017
ES&T Letters, 2017
ES&T Letters, 2016
Download counts as of May 25, 2021